| Mitsubishi Electric Automotive
America Wins GM Contracts for Ignition Coil Modules |
 |
| Plymouth, Mich., November 1, 2001
--- Mitsubishi Electric Automotive America (MEAA), a subsidiary
of Mitsubishi Electric Corporation, announced today it has been
awarded contracts to produce ignition coil modules for engines
used on General Motors (GM) Corp. cars and trucks. |
|
| The coil modules ultimately are expected to be used on GM
engines worldwide, tripling MEAA’s current business with
GM. |
|
| According to MEAA officials, General Motors awarded these
ignition coil module contracts because of MEAA’s excellent
quality and service records. |
|
| "MEAA’s history of low warranty rates, an almost
zero parts per million (PPM) in-plant returns, and 100% on-time
delivery were all factors in GM’s choice of MEAA,"
says Tom Coogan, MEAA GM account manager. |
|
| In addition, Mitsubishi Electric’s electronics technology
was a factor. Mitsubishi Electric was one of the first in the
world to integrate electronics into an ignition coil. This eliminates
the power electronics from the electronic control unit (ECU)
and allows GM to design engines using a coil-per-cylinder approach,
increasing reliability and reducing electromagnetic interference
(EMI). This is an advance over traditional distributor-based
ignition systems. |
|
| MEAA will manufacture the ignition coil modules for the newly
awarded powertrain programs at its plant in Maysville, KY. |
|
| About Mitsubishi Electric Automotive
America |
| Mitsubishi Electric Automotive America, a U.S. subsidiary
of Mitsubishi Electric Corporation, was established in 1979
in response to the continued growth of the North American automotive
business. MEAA offers all aspects of engineering, manufacturing,
sales and marketing, distribution and service of electrical
and electronic systems and components for automobile manufacturers
and industrial engine manufacturers. For more information about
Mitsubishi Electric Automotive America, visit www.meaa-mea.com. |
|
| With 80 years of experience in providing reliable, high-quality
products to OEMs and consumers worldwide, Mitsubishi Electric
is a recognized world leader in the manufacture, marketing and
sales of electrical and electronic equipment used in information
processing and communications, space development, satellite
communications, consumer electronics, industrial technology,
energy, transportation and construction. The company has operations
in 34 countries and recorded consolidated group sales of over
$33 billion in the year ended March 31, 2001. Additional information
on Mitsubishi Electric is available at global.mitsubishielectric.com. |
|
| For more information: |
Erin Millerschin
Auto-PR
248.656.2388
emillerschin@auto-pr.com |
| |
