Mitsubishi Electric has a long history of working closely with industries that demand only the best in terms of reliability. Many companies that provide the backbone of social infrastructure such as power companies use our power devices. This has given us an edge in gaining valuable knowledge when it comes to building in and maintaining reliability in development and production management.

Our other strong point lies in-house. Mitsubishi Electric is a world-leading manufacturer of elevators and electrical equipment. By supplying such divisions in the company with our power devices for use in their products, we are able to quickly find out exactly what our customers need.

Fig. Mitsubishi Electric's Backbone of High Quality

Setting up Renesas Technology as a joint venture with Hitachi meant we could streamline our own operations and speed up the decision making process.

Previous sales structure		Current sales structure
Our previous system was based on an intricate matrix whereby each order was broken down by geographical area, customer and product.		The sales and manufacturing divisions for each product and field deal directly with clients. Each member of our sales team concentrates on only one field or product so they can provide customers with specialized advice on their particular product and how it best fits in with that customer's own strategic requirements. We also place great emphases on supply chain management and we are committed to keeping lead times down; we promise to deliver within one month from receiving an order.

To help our customers keep their own lead-time down, we are working to systemize our products. One example is our intelligent power module (IPM), a composite-type semiconductor device with multiple semiconductor chips wired in a single package that includes various protection circuits and control circuits. Customers who use our IPMs are able to drastically reduce the time needed for development.