
Strategies to Maintain and Expand Future Growth
We pursue a variety of growth strategies, including the following: the VI Strategy, which aims to make strong businesses stronger; the AD Strategy, which is designed to reinforce solutions centered on strong businesses; and the Global Strategy.
With a wide range of products and businesses that are both competitive and enjoying growth in markets worldwide, the Mitsubishi Electric Group is pressing ahead with these strategies as it strives for further global success.
VI Strategy
The core theme of the VI Strategy is to make strong businesses stronger.
Examples by segment of the Mitsubishi Electric Group's strong businesses include: power systems, elevators and escalators, and transportation systems in the Energy and Electric Systems segment; factory automation products and automotive electric and electronic products in the Industrial Automation Systems segment; satellites, optical broadband access systems and network security systems in the Information and Communication Systems segment; power devices in the Electronic Devices segment; and air conditioning and household equipment in the Home Appliances segment.
Under this strategy, we are fortifying strong businesses by devising growth strategies for individual business lines and bolstering support at the corporate level. In addition, by combining our diverse technologies and know-how, we are leveraging technological synergies to further reinforce these businesses.
AD Strategy
The AD Strategy aims to provide customer solutions centered on our strong businesses.
Focusing our efforts on competitive products and services, we bring together and apply our broad-ranging technologies and know-how to develop solutions businesses through product synergies. As a result, we are able to provide integrated, one-stop solutions that fulfill customer needs in such areas as global warming prevention, total security, AdvanCity™ (public space improvement platform) and imaging.
Global Strategy
The core theme of the Global Strategy—expanding and leveraging business opportunities on the global front—is key to the future growth of the Mitsubishi Electric Group.
Focusing on the above theme, the Group is promoting stronger relationships between manufacturing, sales and other functions of global businesses in fields such as energy and electric systems, solar power generation systems, transportation systems, air conditioning systems, elevators and escalators, factory automation equipment and automotive products.
Environmental Management and Environment-Related Business Strategies
Under Environmental Vision 2021, a long-range vision for environmental management formulated in October 2007, the Mitsubishi Electric Group strives to realize a sustainable society by making positive contributions to the earth and its people through technology and action. As initiatives to help prevent global warming, we are working to reduce CO2 emissions resulting from product use by 30% compared with fiscal 2001 levels, from production by 520,000 tons, or 30% compared with fiscal 1991 levels, and from power generation. With the overarching objective to promote a recycling-based society, we are also implementing measures consistent with the 3Rs (reduce, reuse, recycle) product principle while targeting zero emissions in our manufacturing processes and the elimination of direct landfill waste. As we work to ensure harmony with nature and to foster environmental awareness, we will implement initiatives that develop personnel who think, feel and act for the environment.
The Mitsubishi Electric Group is active across a wide spectrum of environment-related fields. In its efforts to help prevent global warming, the Group delivers a host of energy-saving products and services such as solar power generation systems, power devices, high-efficiency automotive equipment, energy-saving countermeasure and support equipment, energy-related building equipment, high-efficiency lighting, heat pump applications and clean energy.