Eco-Products 2007 'Eco Style Fair' was held over three days from Thursday, December 13 to Saturday, December 15, 2007 at Tokyo Big Sight. A record-high number of visitors (approximately 165,000) and exhibitors (upwards of 600) participated in this event, which was held for the ninth time.
The theme of the Mitsubishi Electric Group's exhibit was "Making Positive Contributions to the Earth and its People through Technology and Action," which is also the underlying philosophy of the group's Environmental Vision 2021. At Eco-Products 2007, we exhibited numerous products that help to reduce environmental impact, and introduced visitors to various environmental protection activities, including our "Outdoor Classroom," which provides participants with the chance to experience nature.
Under the concept of "Uni & Eco" for the home appliance section of our booth, we provided information on the environmentally conscious features of many of our home appliances, like our Kirigamine room air conditioner and Eco-Cute CO2 heat pump type boilers. Meanwhile, in the industrial products section, we highlighted a broad range of devices and products, including semiconductor power modules and photovoltaic power generation systems that help to reduce CO2 emissions during product use or in the generation of electric power. Our "experience and participation" booth, which featured various activities, including a quiz, was enjoyed by visitors of all ages.
The Mitsubishi Electric Group's open, inviting booth with easily viewed exhibits. The booth featured demonstrations and video presentations.
Kirigamine room air conditioner exhibit. Children intently listening to an energy conservation explanation, so they can respond correctly to a quiz.
Cutting-edge technology for recycling plastic recovered from discarded appliances drew strong interest.
Energy-saving lighting fixtures booth. Here we introduced a lighting control system that promotes both comfort and energy conservation, and exhibited products like fixtures equipped with the latest LEDs.
At our experiential "Outdoor Classroom" exhibit, large numbers of children of all ages examined acorns and pinecones.
Mitsubishi Electric exhibited at the 4th Eco-Products International Fair, which was held in Hanoi, Vietnam from Saturday, March 1 to Tuesday, March 4, 2008. Having first participated in the Thailand fair two years ago, and again in the Singapore fair last year, this was our third year of participation. Now Asia's largest environmental exhibition, visitors totaled 98,000, far exceeding the 34,000 who attended last year's fair in Singapore.
Mitsubishi Electric's booth was one of the largest at the fair and featured energy-saving air conditioners, photovoltaic power generation technology, factory automation, and a wide range of other products and proprietary technologies. Easy-to-understand exhibits incorporating demonstrations drew strong interest from visitors. The fair included the International Conference on Promotion of Eco-products for Competitiveness and Sustainable Consumption, at which Mitsubishi Electric Chairman, Tamotsu Nomakuchi, spoke.
MEQ, which appears at the front right, is the mark of Mitsubishi Electric Quality. MEQ symbolizes the pursuit of uncompromising quality in technology, products, design, materials, services, and environmental protection.
A video presentation presented information on various innovations aimed at reducing environmental impact and on Environmental Vision 2021 initiatives intended to help bring about a sustainable society.
Booth exhibits and demonstrations
Energy conservation forum presentation
An energy conservation forum was held by China's National Development and Reform Commission in Beijing on July 22, 2007. The purpose of the forum was to promote energy conservation understanding among people working in Chinese companies and governmental institutions.
Mitsubishi Electric was the only Japanese company invited to participate and gave a presentation on the technologies and initiatives that would be pursued in promoting energy conservation in China. Specifically, the presentation introduced key devices, like inverters and power semiconductors, and initiatives like one aimed at making energy consumption transparent through the use of Eco-Monitors and measuring devices. It also addressed specific energy-saving solutions for factories, commercial buildings, public facilities, and households.
Uni & Eco character talking about consideration for the global environment and living in ecologically sound ways.
The Mitsubishi Electric Group is supporting Japan's Ministry of the Environment's movement to reduce CO2 emissions 1 kilogram per person per day, which is being overseen by Team Minus 6%, a national campaign developed to help reach the nation's Kyoto Protocol objectives. To help achieve the stated CO2 emissions reduction, Mitsubishi Electric calls on all employees to create their own "challenge" cards and using our website, brochures, exhibitions, and other channels to urge customers to participate, too. Through these activities, we are working to increase environmental awareness.
During the Eco-Products 2007 exhibition held in December 2007, we gave every customer who submitted a "challenge" card an original picture book or other present, and conducted a support campaign on our "Shufure" appliance website for homemakers.
Campaign to reduce CO2 emissions by 1 kilogram per person per day