MEU promotion of the Green Gateway Initiative advocates 10 initiatives, including the "replacement of old facilities" and the "utilization of heat pumps for heating".

Green Gateway Initiative official Website

MEU is recognized as a partner of the EC's Sustainable Energy Europe Campaign

In November 2007, the UK put into effect the world's first climate change law. The law establishes the goals of reducing CO₂ emissions 26% by 2020 and 60% by 2050. Since that law took effect, various needs for reducing energy consumption and holding down CO₂ emissions have emerged.

Mitsubishi Electric Europe, B.V. (MEU)'s response to this challenge to reduce CO₂ emissions is called the "Green Gateway Initiative." In the UK, buildings account for approximately 40% of all energy consumption, so MEU have put forth specific plans based on ideas and approaches for reducing CO₂ produced by heating, air conditioning, and ventilation equipment.

The contributions of the Green Gateway Initiative activities have drawn positive responses, and MEU is now the only air conditioning equipment manufacturer certified as a partner of the European Commission's Sustainable Energy Europe Campaign, which aims to promote and develop markets for energy technologies for sustainable development.

The 2009 edition of the Eco-Products International Fair, the largest exhibition for environmental goods in the Asia-Pacific region, was held March 19-22 in the Philippine capital of Manila. The Mitsubishi Electric Group participated in the exhibition, displaying elevators, air conditioning, photovoltaic power generation, FA (factory automation), recycling technology, and other products, attracting many visitors, including President Arroyo.

With around 83,500 event visitors, heightened environmental awareness was clearly evident.

Mitsubishi Electric presentations consistently drew large crowds.

President Arroyo at the Mitsubishi Electric booth, listening intently to an explanation of environmental considerations incorporated into air conditioners.

An experiment in separately collecting different types of plastic drew strong interest.

Voice

Marjorie I. Eugenio
International Elevator & Equipment, Inc. (IEE)

The Philippines is blessed with abundant nature and is a favored destination of travelers in Asia. With the Earth continuing to warm, awareness of the need to protect our beautiful natural endowments is growing among our people. For the exhibition, I believe preparations carried out in cooperation with the Group and head office resulted in a booth that succeeded in attracting a wide range of visitors. The Mitsubishi Electric Group will continue making "Changes for the Better" and working for the benefit of both society and the environment.

The Cypress Office of Mitsubishi Electric USA established a Green Team in December 2007. Consisting of 11 members, the team is working to reduce waste, promote recycling, and create an ecologically compatible working environment.

The Green Team led preparations for ECO-FAIR 2009, which was held in the MEUS Cypress Office parking lot on April 22, 2009, Earth Day. Companies selling eco-products or pursuing environment-related activities in the local community were invited to participate in the event, which served as a venue for increasing the environmental consciousness of employees and promoting good relations with local residents. ECO-FAIR 2009 also drew coverage from the local newspaper.

Poster for ECO-FAIR 2009 held on Earth Day

Fifteen local companies, including photovoltaic power generation system integrators, recyclers, and organic restaurants, participated in ECO-FAIR 2009.

Over 100 types of plants were sold at the fair, with proceeds donated as a part of philanthropic activities.

Newsletter issued by the Green Team. The team is promoting energy conservation through measures like turning off lights, computers, and monitors.

Mugs and cups were distributed to all employees. Plates and other items were exchanged for 100% biodegradable substitutes.

The Mitsubishi Electric Group participated in tree-planting activities held along the Suzhou River in Shanghai China on September 6, 2008. Participation in this event served not only as a way for the Group to meet its responsibilities as a corporate citizen, but also work together with local residents to contribute to the community and protect the environment.

Shanghai, the host city for Expo 2010, has been systematically working to improve the environment under a 10-year greenification and environmental construction plan it began to implement in 1998. The Group has established most of its local affiliates in Shanghai and will continue to actively participate in local tree-planting activities.

Volunteer tree-planting activities

On May 20, 2008, six International Climate Champions* from six different countries visited the Kyoto Works, where they were given tours of photovoltaic power generation system assembly and television recycling operations. International Climate Champions are young people (age 16-21) who are highly conscious of climate change and work to promote understanding of it. Three days after visiting the Kyoto Works, the International Climate Champions visited the G8 Environment Ministers' Meeting held in Kobe, and announced their determination to advance climate change measures. For its part, the Mitsubishi Electric Group intends to continue communicating information on its environmental technologies to younger generations.

*

International Climate Champions are young people who are citizens of countries that have ratified the United Nations Framework Convention on Climate Change and promote understanding of climate change based on their own research.

International Climate Champions receiving an explanation of the television disassembly process at the HCS Kyoto branch factory recycling plant.

"Do residential photovoltaic power generation systems create enough electricity to meet all the residents' needs?" "To what extent have they taken hold in Japan?" . . . There were numerous questions.