Mitsubishi Electric's Corporate Mission and Seven Guiding Principles form the Foundation of our Corporate Activities
Mitsubishi Electric Corporation and its employees support an extensive range of social programs inside Japan and abroad that are based on the company's corporate mission to promote the advancement of technology, deliver creative solutions and service, and contribute to the realization of an enterprising and more pleasant society.
Our three key areas of focus include social welfare, environmental preservation, and science & technology. We seek to expand opportunities to deepen our relationship with the people who live in the areas in which Mitsubishi Electric has a presence. The experience we have gained to date helps us grow and develop new capabilities, as we move forward toward the realization of our goal to create a more pleasant and caring society.
Emperor Showa Memorial Award for Blood Donation
Mitsubishi Electric's involvement in blood donation drives began at its Nagasaki Works plant in the 1950's and soon spread to all of its offices in Japan. In recognition of this long-term contribution to society and distinction in the promotion of blood donation awareness, in 2000 the Japanese Red Cross named Mitsubishi Electric the recipient of the Emperor Showa Memorial Award for Blood Donation. The award was presented at the 40th National Awards Ceremony for the Promotion of Blood Donation in Oita, Japan, which was attended by the Crown Prince, the honorary vice-president of the Japanese Red Cross Society, and Chikara Sakaguchi, Japan's Minister of Health, Labour and Welfare.
Helen Keller Achievement Award
Mitsubishi Electric was the first Japanese company to receive the Helen Keller Achievement Award, which honors the renowned activist's efforts to improve the lives and hopes of the visually impaired. It's awarded annually by the non-profit American Foundation for the Blind (AFB) to individuals and corporations that have contributed to the advancement of healthy living for the visually impaired and to visually impaired individuals who have built successful lives. The AFB commended Mitsubishi Electric and Electronics USA, Inc. through the Mitsubishi Electric America Foundation (MEAF) for the company's efforts and unique use of technology to improve the lives of young physically and mentally challenged individuals in the United States. MEAF itself has directly supported the AFB's internship program since 1991.