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President's MessagePresident's Message

President & CEO Setsuhiro Shimomura

Throughout fiscal year 2007, ended March 31, 2007, the Mitsubishi Electric Group focused its balanced management initiatives for business reform on "Growth," "Profitability and Efficiency" and "Soundness." Under its strategy of "making strong businesses stronger," the Group actively implemented business-strengthening strategies and structural reforms in response to changing business conditions, with the goal of increasing and strengthening profitability in each business segment. At the same time, the Group continued to strengthen production and sales systems both in domestic and overseas markets by establishing and reinforcing operating bases.

In addition, Mitsubishi Electric carried out extensive companywide management improvement measures including our "Just in Time" initiative, where we were able to reduce inventory and increase productivity, as well as the continuation of our cost-reducing A-Sigma 21 Program. We also strengthened our competitive edge through appropriate allocation of human resources (HR) and by optimizing our HR structure.

As a result, the Mitsubishi Electric Group recorded increased sales for the third consecutive year and increased profits for the fifth consecutive year. Consolidated net sales totaled ¥3,855.7 billion, an increase of 7% compared with the previous fiscal year. Operating income soared by 48% to ¥233.0 billion, and net income rose by 29% to ¥123.1 billion. Operating income marked a record high for the first time in 17 years, and the operating income ratio reached 6.0%, which accomplished our stated management target. The Group will further reinforce its reform initiatives to consistently attain our respective management targets.

Not being swayed by changing business environments, the Mitsubishi Electric Group will continue to forge a path of steady growth by effectively refining our integrated "craftsmanship," which is the foundation of our activities as a manufacturer, and by reinforcing our various businesses. We will make every effort to further improve earnings results and increase corporate value. Your continued support would be greatly appreciated.

July 2007
President & CEO
Setsuhiro Shimomura

Corporate Mission

The Mitsubishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of our business. By doing so, we enhance the quality of life in our society. To this end, all members of the Group will pursue the following Seven Guiding Principles.

Seven Guiding Principles

1. Trust
Establish relationships with all stakeholders based on strong mutual trust and respect.
2. Quality
Provide the best products and services with unsurpassed quality.
3. Technology
Pioneer new markets by promoting research and development, and fostering technological innovation.
4. Citizenship
As a global player, contribute to the development of communities and society as a whole.
5. Ethics
Honor high ethical standards in all endeavors.
6. Environment
Respect nature, and strive to protect and improve the global environment.
7. Growth
Assure fair earnings to build a foundation for future growth.