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MITSUBISHI ELECTRIC
AND HITACHI AGREE ON JOINT VENTURE IN HOME ELEVATOR OPERATIONS
TOKYO--Japan, July 4, 2000--Mitsubishi
Electric Corporation and Hitachi, Ltd. (NYSE : FHIT) today announced
that they have agreed to unite their respective home elevator operations
and establish an equal partnership joint venture, Mitsubishi Hitachi
Home Elevator Ltd. (temporary designation) on October 1, 2000.
Through the establishment
of this new company, both partners will be able to marshal their
home elevator development abilities and combine their respective
technologies to achieve quicker time-to-market for new products,
integrate their product lineups, condense production facilities,
and achieve more efficient manufacturing. It will also allow them
to expand sales channels and strive for a top market share.
Outline of New Company
| The new company will
leverage the combined strength of both partners to: |
| 1) |
Accelerate product development
through the merging of both companies' development abilities
and the fusing of their respective technologies |
| 2) |
Streamline manufacturing by condensing
production facilities |
| 3) |
Expand sales routes to home construction
firms and building contractors, deepen customer trust, and provide
customer-satisfying home elevators |
| New Company Profile: |
| 1. Name: |
Mitsubishi Hitachi Home Elevator, Ltd. (Tentative)
|
| 2. Head office/plant: |
38 Kaededai, Mino-shi, Gifu Prefecture, Japan
|
| 3. Paid-in capital: |
600 million yen(controlling share: Mitsubishi
Electric Corp.: 50%, Hitachi, Ltd.: 50%) |
| 4. President: |
As yet undecided (candidate expected to come
from Mitsubishi Electric Corp.) |
| 5. Main operations: |
Development, sales, production, and installation
of home elevators |
| 6. Net sales: |
6 to 7 billion yen (projection for fiscal
2001) |
| 7. Number of employees: |
approximately 170 |
Background
With the rapid greying of Japanese society, an increase in multigenerational
households, and growth in three-story homes, the demand for home
elevators is growing. Despite the decline in new housing construction,
a 10% increase in demand for home elevators is anticipated in fiscal
2000 (according to estimates by both companies). This trend is expected
to continue in the months and years ahead.
Several new manufacturers have also entered
the home elevator market, intensifying competition and driving down
prices. Present prices have fallen by nearly 50% since home elevators
were introduced to the market a decade ago. At the same time, such
customer needs as space saving and energy efficiency have become
increasingly complex, requiring manufacturers to further enhance
their development abilities and reduce costs.
Mitsubishi Electric and Hitachi are both top
manufacturers in the elevator market. Both maintain full-range product
lineups and extensive experience spanning from express elevators
for skyscrapers through the latest machine-room-less elevators and
home elevators. Both companies enjoy high customer praise for their
product development abilities, high reliability, and extensive nationwide
service networks.
About Mitsubishi Electric Corporation
With more than 75 years of experience in providing reliable, high-quality
products to both corporate clients and general consumers all over
the world, Mitsubishi Electric Corporation is a recognized world
leader in the manufacture, marketing and sales of electrical and
electronic equipment used in information processing and communications,
space development and satellite communications, consumer electronics,
industrial technology, energy, transportation and construction.
With operations in 34 countries, Mitsubishi Electric Corporation
recorded consolidated group sales of over US$35* billion in the
year ended March 31, 2000. Additional information on Mitsubishi
Electric Corporation is available at global.mitsubishielectric.com
About Hitachi , Ltd.
Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world's
leading global electronics companies, with fiscal 1999 (ended March
31, 2000) consolidated sales of 8,001 billion yen ($75.5 billion*).
The company manufactures and markets a wide range of products, including
computers, semiconductors, consumer products and power and industrial
equipment. For more information on Hitachi, Ltd., please visit Hitachi's
Web site at http://www.hitachi.co.jp.
* At
an exchange rate of 106 yen to the dollar.
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