MITSUBISHI ELECTRIC FIRST ELEVATOR MANUFACTURER
TO INVEST IN LEBANESE ELEVATOR COMPANY
TOKYO, September 27, 2000--Mitsubishi Electric Corporation
(President and CEO: Ichiro Taniguchi) has reached an agreement with
Mitsulift and Equipment S.A.L. (Mitsulift) - an elevator sales,
installation and maintenance company in Lebanon - to invest in them.
Mitsubishi Electric has long sold elevators in Lebanon using Mitsulift
as its agency, but such sales activities were suspended due to the
civil war. However, the Lebanese economy has rapidly improved since
the end of the war in 1990, and fields that are directly related
to elevator demand - such as hotel and housing construction - are
expanding.
Mitsubishi Electric decided to strengthen its involvement in this
area by investing in Mitsulift to further increase its elevator
sales in the Lebanese market - one in which further expansion is
expected. Mitsubishi Electric also plans to expand sales to other
Mediterranean countries such as Greece using Mitsulift as a core
company.
Background
Lebanon's domestic status has steadily been recovering with the
general dissolution of the militias and strengthening of governmental
power since the end of the civil war. Also, large-scale redevelopment
projects in the center of Beirut and demand for tourism and leisure
facilities are prospering. Furthermore, it seems likely that a law
prohibiting elevators with manually operated doors will be introduced,
so further expansion in demand for elevators in Mitsubishi Electric's
areas of expertise is expected.
Mitsulift, which has been Mitsubishi Electric's agency for elevator
sales, has seen steadily increasing sales in line with the recent
increase in market demand, and requested Mitsubishi Electric's financial
involvement to facilitate further expansion for receiving orders.
Coincidentally, Mitsubishi Electric had also been considering establishing
a business base for the Lebanese market and surrounding Mediterranean
area, so after making progress in its deliberations, the company
reached an agreement on investment in Mitsulift.
Mitsulift Business Plan Outline
Mitsulift is capitalized at 500 million Lebanese pounds with an
investment ratio after involvement of 34% by Mitsubishi Electric
to the local partner's 66%. It imports complete products made by
Mitsubishi Electric's Inazawa factory and its wholly owned subsidiary
Mitsubishi Elevator Asia Co. Ltd. in Thailand, and will carry out
sales, installation and maintenance in Lebanon and nearby countries.
Mitsubishi anticipates orders for nearly 400 elevators worth about
¥1.8 billion in sales by 2004.
| Company name: |
Mitsulift and Equipment
S.A.L. |
| President: |
Mr. Samir Abillama |
| Established: |
January 1984 |
| Capital: |
500 million Lebanese pounds
(approximately ¥34 million) |
| Investment ratio: |
Mitsubishi Electric Corp.:34%
/ local partner: 66% |
| Place: |
Dbayeh (Northern suburb of Beirut) |
| No. of employees: |
98 |
| Business details: |
Sales, installation and maintenance
of elevators |
| Turnover: |
Approximately ¥1.2 billion
(Fiscal 1999 results) |
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About Mitsubishi Electric Corporation
With more than 75 years of experience in providing
reliable, high-quality products to both corporate clients and general
consumers all over the world, Mitsubishi Electric Corporation (FTSE:
6503q.l) is a recognized world leader in the manufacture, marketing
and sales of electrical and electronic equipment used in information
processing and communications, space development and satellite communications,
consumer electronics, industrial technology, energy, transportation
and construction. With operations in 36 countries, Mitsubishi Electric
Corporation recorded consolidated group sales of over US$35 billion
in the year ended March 31, 2000. Additional information on Mitsubishi
Electric Corporation is available at global.mitsubishielectric.com.
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